ProMax Announces Enhanced Integration with vAuto
ProMax and vAuto announce exciting new functionalities in their software integration
Davenport, IA (OPENPRESS) Dealer Marketing Services, the makers of ProMax Unlimited, announced new enhancements to their software integration with vAuto on Wednesday. ProMax users now have the ability to send trade-in vehicle data to vAuto for appraisal evaluation.
"This enhanced integration is a great addition to the ProMax Unlimited package" said Shane Born, Chief Operating Officer of Dealer Marketing Services. "VAuto is an industry leader in inventory management software, and this new functionality will benefit all of our mutual dealer customers."
Previously, ProMax users were able to import prices and vehicle comments from vAuto. With the new enhanced integration, dealers will be able to send trade-in vehicle data to vAuto for up-to-the-minute appraisal evaluation and market insights. VAuto takes advantage of real-time supply-and-demand data in individual markets to guide acquisition and pricing decisions for dealers.
This announcement comes just weeks after ProMax's announcement of a new enhanced integration with FirstLook. Now ProMax boasts enhanced integrations with the two of the industry's leading providers of Inventory Management systems.
This new, enhanced integration is now available to dealerships nationwide.
ABOUT PROMAX UNLIMITED
Dealer Marketing Services, Inc. was formed in 1994 by John Palmer. In August of 1995, ProMax was introduced as a Special Finance software solution. In 1998, the software was expanded to handle all types of desking including new and used vehicle leasing, CRM, finance menus, inventory management, reports, and credit application submissions to lenders. In 2002, ProMax was introduced as the industry's first Internet-based full front end solution and today is used by over 11,000 individual dealership personnel. The ProMax Unlimited internet application integrates with dealership DMS systems and can be used effectively in large dealer group situations as well as single location dealerships. Dealer Marketing Services, Inc. also provides website development and hosting, internet leads, and direct mail services to help dealerships increase traffic. Learn more about ProMax Unlimited and Dealer Marketing Services, Inc. at
www.ProMaxUnlimited.com.
ABOUT VAUTO
vAuto was founded in 2005 by a group of automotive industry veterans who recognized that the Internet had changed the used car business, and dealers needed help to improve the profitability and turn rates of their used vehicle inventories. The company brought to life new technologies that gave dealers real-time supply and demand metrics about their used vehicles. The company's technologies and metrics were based on founder Dale Pollak's philosophy for managing every used vehicle as a time-sensitive investment. In late 2010, vAuto was acquired by AutoTrader Group. With a single click, trade-ins can be sent to vAuto for evaluation and market insights, and ProMax can import pricing information and vehicle comments from them. For more information, visit
www.vAuto.com.
